What is occupancy rate?
Occupancy rate is the share of available nights that are actually booked over a year.
Formula
Occupancy = booked nights ÷ available nights × 100
Example
219 booked nights ÷ 365 = 60% occupancy.
Why it matters
Occupancy captures seasonality and demand depth; city apartments run 55–75%, coastal and alpine homes 40–60% with strong peaks.
Frequently asked questions
What occupancy do European holiday rentals achieve?
45–70% annually, depending on location and property type.
Can occupancy be capped by law?
Yes — Amsterdam (30 nights), Paris (120), London (90) and others cap the nights you may legally rent.