What is average daily rate?
ADR is the average revenue earned per booked night, after platform discounts but before fees.
Formula
ADR = total room revenue ÷ booked nights
Example
€29,500 revenue over 219 booked nights = €135 ADR.
Why it matters
ADR × occupancy = revenue. Small ADR errors compound into large yield errors, so always benchmark against comparable listings in the same segment.
Frequently asked questions
Is ADR the listed price?
No. Listed prices exclude discounts and vary by season; ADR is the realised annual average.
How does Terrivio source ADR?
From market data segmented by property type, bedrooms and location, not from a single listing.